Times Square Alliance, 1560 Broadway, Suite 800, New York City, NY
Named after the New York Times, which moved here in 1924, Times Square is a vibrant, neon-lit area in the heart of the Theater District. Once populated by peep shows and sex shops, it has undergone a complete image overhaul. Hotels, office towers and commercial businesses have sprung up. Disney has
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Named after the New York Times, which moved here in 1924, Times Square is a vibrant, neon-lit area in the heart of the Theater District. Once populated by peep shows and sex shops, it has undergone a complete image overhaul. Hotels, office towers and commercial businesses have sprung up. Disney has moved in, as well as Conde Nast. Megastores and theme restaurants have also set up shop. Times Square remains the city's favorite venue for New Year's Eve, where a huge street party is highlighted by a glitter ball dropped from Times Tower.
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